Logos

There are individual logos for the Qt brand as a product and for The Qt Company. The Qt logo is the universal, primary logo and the preferred variant for marketing applications. The Qt Company logo consists of the product logo with company name written next to it. The Qt Company logo is used for company signature or official company promotional material only.

It is not allowed to alter in any way the proportions, shape, colors or fonts of the Qt logo.  

Note that we have only a Pantone color for printing. Printing the logo in CMYK is restricted because our green is a neon color so CMYK color space won’t be able to produce the same result.

Black on white The black version is used for letterhead and for cases where professional printing technology is not available to produce Pantone colors.

White on black The white logo is used when the logo is placed on top of a photograph or other colorful surface.

Qt Logos

Company Logos

Built with Qt Logos

Product Icons

Partner Logos

Colours

Below are the main usages for each colour and colour breakdowns in our palette.

RGB & HEX colors are for screen use only. CMYK & Pantone are for print.

Note that we have only a Pantone green for printing. Using CMYK is restricted because our green is a neon color so CMYK color space won’t be able to produce the same result.

Primary colours

Electric Green

Pantone: PMS 802 C / 902 U
RGB: 65, 205, 82
HEX: #41CD52

Dark Blue

RGB: 34, 40, 64
CMYK: 87, 76, 32, 43
HEX: #222840

Blue Gray

RGB: 206, 207, 213
CMYK: 17, 12, 8, 0
HEX: #cecfd5



Secondary colours

Yellow

RGB: 249, 229, 109
CMYK: 3, 6, 70, 0
HEX: #f9e56d


Medium Blue Gray

RGB: 83, 88, 107
CMYK: 73, 61, 37, 11
HEX: #53586b

Light Blue Gray

RGB: 157, 159, 170
CMYK: 37, 29, 18, 0
HEX: #9d9faa

Lightest Blue Gray

RGB: 243, 243, 244
CMYK: 4, 3, 1, 0
HEX: #f3f3f4


Fonts

Titillium is a free open source font and it is born inside the Accademia di Belle Arti di Urbino as a didactic project Course Type design of the Master of Visual Design Campi Visivi. It has 11 different weights and is well suited  for headlines and body type.

Alternative substitute While the Titillium font family is one of the core elements of our identity, you can also use Arial as a substitute font if you don’t have Titillium available.

TT Hoves Bold is only used in special occasions by Qt marketing.

Imagery

Our technology might sound complex and hard to understand but it doesn’t have to look like it. Use imagery that show real people and real products. Avoid showing people having unnatural expressions and Photoshopped product mock-ups.

We have developed two photo overlays, one for bright images and the other for dark images. The overlay files in .psd format can be downloaded from the Images folder.

Visual System

Qt is about powerful blocks of code that run anywhere on any device, on any operating system at any time. We built a visual system that reflects the same principles – a system that is based on one simple block that can conveniently be expanded into various layouts in a wide range of formats. The system gives Qt a unique graphic language that stands out as a modern and rigid visual identity.

Sizing the cut corners in a layout is up to the designer to decide. However, it is recommended to use subtle sizing to avoid complexity. Always consider the content, the overall layout should be clear and legible. The option of sizing the cut corners does not apply to the Qt logo shape, which has fixed proportions.

Please contact Qt Marketing at marketing@qt.io to get access rights for downloading assets.  

Business Cards

The visual system with frame layout style applied on a business card.
To order business cards, please contact your local office administrator or Qt Marketing.

Digital Marketing

Here you can find templates for HubSpot newsletter pictures and banners used in 3rd party media.

Please contact Qt Marketing at marketing@qt.io to get access rights for downloading assets.  

Events

The event guidelines outlines the core visual elements of the Qt brand used  in different types of events; small and medium popup stands and expo booths. Here you can also download the roll-up templates and have a look at booth designs and pictures from various events.

Please contact Qt Marketing at marketing@qt.io to get access rights for downloading assets.

Icons & Illustrations

Here you can find the icons and illustrations that have been used e.g. on qt.io.  

Interior

Office interior guidelines give an example on wallpaper and door sticker.

Please contact Qt Marketing at marketing@qt.io to get access rights for downloading assets.

Other

Desktop Backgrounds

Pattern

Presentations

Here you can find the Qt templates for Power Point, Word and Qt letterhead as well as the basic Qt presentations.

Print

Here you can find the template for white papers as well as the latest brochures, white papers and other print collateral.

Please contact Qt Marketing at marketing@qt.io to get access rights for downloading assets.

Videos

Video guidelines give instructions on logo usage, titles, colours, intros and outros in videos.  

Web

The pictures used on qt.io are stored under Images.
The descriptions of the HubSpot modules for the webiste can be found in Intra.

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